‘How can you spend North of $15M on such a strategically placed, symbolic store, complete with Italian stone hand-picked by Jobs himself…and give no consideration to the acoustics? It’s bad for customers, it’s bad for the staff, it’s bad for business, and it’s bad for the brand. Apple appears to be more concerned with style than with substance!’ Ouch.
On a relatively quiet Saturday evening, the noise level around the Genius Bar exceeded 75 dB

Jean-Louis Gassée: Minding The (Apple)Store, via @timoreilly.

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  1. Oups, la correction orthographique de l’iPhone! je disais Apple fans… blague à part on maltraite énormément la capacité de perception spatiale de l’oreille en projetant si près le message sonore (alors je ne parle même pas quand c’est à fort volume…)

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