The Facebook Fallacy

Facebook is not only on course to go bust, but will take the rest of the ad-supported Web with it.
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Facebook has the scale, the platform, and the brand to be the new Google. It only lacks the big idea. Right now, it doesn’t actually know how to embed its usefulness into world commerce (or even, really, what its usefulness is).

Michael Wolff: The Facebook Fallacy, via @GreatDismal.

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